Large Coating Scratch Card

When it comes to scratch card production and product packaging design, the most important aspect is how to effectively showcase the product's features and brand image within the packaging design. This involves properly handling the relationship between symbolic elements and the product. For customers unfamiliar with the brand, it is challenging to convey the brand's essence solely through textual descriptions. However, by incorporating graphics, colors, and text, customers can more easily understand and accept the brand.
Since graphic symbols can convey concrete imagery and guide visual attention, they play an increasingly vital role in brand packaging design. While text and colors are also modern forms of expression representing corporate brands and product imagery, their functionality is relatively weaker in practical brand packaging design. A successful brand image packaging design relies on the synergy of images, text, and colors. The product packaging image is highly valued, enabling a strong brand appeal and achieving the goal of brand promotion.

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